When websites were a new experience, many elements such as call to actions, customer engagement and bounce rate evaluation were not deemed necessary. Nowadays these features are a must if you want a successful and profitable website.
One of the most important of all has to be video. Corporate websites are awash with good quality, well produced and helpful videos, many of which cost a small fortune to shoot, edit and publish. However this need not be the case as there are many corporate video companies able to create excellent company films on a small budget. Remember most videos will end up on Youtube or Vimeo, not the BBC!
So why are videos so necessary in todays world? Good video content sets you a part from other businesses and allows your brand to become a stand out company to your target audience. It also allows you to convey a message in a fraction of the time text and imagery would. Site visitors also now expect a video, as it is time consuming to read an entire page when a video would provide the same result.
Video marketing and corporate videos are not a new website element, the market leaders have been doing it for many, many years, but its only now that many small businesses are starting to catch up. This is mainly due to reduced costs, for instance companies such as Hertfordshire based video company Energise offer videos from £500, well worth considering when almost 50% of web traffic is video.
If you havent already done so then invest in a good video now, there are some excellent video companies out there and prices are a fraction of what they used to be.
In conclusion video is a huge plus for any website. Get involved!